Let's talk about money. Specifically: how much will AI actually cost your startup?
The pricing pages for OpenAI, Anthropic, and Google are confusing. They talk about "tokens" and "1M tokens" and you're left wondering: okay, but how much does that mean for MY product?
Here's What $1000/Month Gets You
OpenAI GPT-4:
- ~100,000 chatbot conversations (assuming 200 tokens each)
- ~10,000 document summaries (2000 tokens each)
- ~50,000 customer support responses
Anthropic Claude:
- Similar to GPT-4, sometimes slightly cheaper
- Better for longer contexts (can handle 100K+ tokens)
- Often preferred for technical content
How to Estimate YOUR Costs
Step 1: Figure out your use case
- Chatbot? Customer support? Content generation?
Step 2: Estimate tokens per request
- Simple answer: ~200 tokens
- Full article: ~2000 tokens
- Complex analysis: ~5000+ tokens
Step 3: Calculate monthly volume
- How many users?
- How many requests per user?
Example: 1000 users, 10 requests/month each = 10,000 requests. At 200 tokens each = 2M tokens. At $10/1M tokens = $20/month.
Hidden Costs to Watch For
- Context window: More context = higher cost
- Failed requests: Still charged
- Embeddings: For RAG systems, add vector database costs
- Rate limits: May need higher tiers for scale
How to Reduce Costs
- Use smaller models for simple tasks (GPT-3.5 vs GPT-4)
- Cache common responses
- Optimize prompts to be shorter
- Use streaming to appear faster while using same tokens
- Implement rate limiting
Need Help Planning Your AI Budget?
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